An 8 page plug and play swipe file that is packed with guidance, action verbs, and fill-in-the-blanks to help make your sales copy sing. La la la!
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I’ve had a passion for photography for as long as I can remember.
My dad had a subscription to National Geographic Magazine and I loved laying his collection out on the living room floor and looking through each issue page by page to study the composition and lighting of the photographs.
I was particularly intrigued by the February 1986 cover featuring a Ndebele woman with ring upon metal ring encircling her neck, from her collar bone to her chin. I must’ve looked through that issue hundreds of times while envisioning my life as a photojournalist traveling the world to document all of the beautiful cultures that exist on this planet.
Little did I know that I’d be working in the lab at National Geographic just a little over a decade later.
A few years into my time at Nat Geo, I was expecting my first son and made the conscious choice to forgo a career in photojournalism because I wanted to actively raise him.
And so I traded my Nat Geo magazines for issues of the now defunct Shutterbug magazine, The Photo Review, PDN, PPA Mag, the Knot Magazine, what was then Brides Magazine, and embarked upon a career as a wedding photographer with a photojournalistic style.
About 10 years into my wedding photography career, I decided to begin shifting my focus to marketing and advertising photography, which I am so proud to say, I was able to fully accomplish in under 3 years.
Now 21 years after I made the decision to open my own studio, I again find myself at an intersection in my life and my career and have decided to choose the path that will lead me towards becoming a teacher.
I will never put the camera down and will continue to work with very select clients, but my primary focus now is building a school that teaches professional photographers how to build profitable and sustainable photo businesses.
Change is frightening but also exhilarating. I’m sure I’ll stumble along the way but the encouragement of my family, my friends, my mentors, my clients, and my students fuels my passion for life and art.
Here’s to the future!
Where photographers go to learn how to ethically
market and authentically grow a thriving photo biz.